Ad after ad afer ad
One of the most annoying things about Australian television is the way that programs never seen to start or finish on time.
I always thought this was some kind of ploy by the networks to stop you switching channels at the end of a show.
Turns out that may not be the case at all.
According to the regulatory authority, networks are allowed to air a maximum of 13 minutes of advertising per hour during the evening.
I think you’d have to agree that’s more than enough ads.
Yet our TV networks are blatantly flouting these restrictions.
According to a survey conducted by the Herald Sun, networks often cram in as much as 19 minutes of advertising during an hour show.
19 minutes!
No wonder the shows don’t start or finish on time.
And no wonder so many people say they hate advertising.
Labels: advertising, broadcast, TV
posted by Stan Lee at 1:26 am
6 Comments:
If ads were more targeted and relevant, they probably wouldn't be as annoying as most people find them.
Did you know that infomercials are the least skipped by those with DVRs/TiVos? What does that tell you?
They get round this by the nature of the advertising.
Some of the surplus will be sponsored previews for upcoming programming, as well as 'This program is brought to you by....' kind of stuff.
Mediawatch covered this a few weeks ago and explained the loopholes.
if you sponsor the TV show, then your 30s TVC in the middle of an ad break isn't an ad but a 'sponsors message'
Think about shows like Master Chef. Outside of all the paid advertising, there's also a ton of product placement.
The problem is worse when using Foxtel’s IQ to record shows because sometimes you miss the end of the show because it didn’t start on time.
Pretty poor considering they basically position it as a tool so you never miss your favorite shows.
Funnily enough, Foxtel, especially on the Comedy channel run their “Comedy channel” ads at the end of each ad break … it is the perfect cue to tell me that I can stop fast forwarding because the ads are about to finish :)
Media Watch did a segment on this in September. I've posted the link below.
http://www.abc.net.au/mediawatch/transcripts/s2692252.htm
Is it unethical though? Or even bad practice? Where is that line that will activate people to complain and be noticed?
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