Monday, November 09, 2009

Ad after ad afer ad

One of the most annoying things about Australian television is the way that programs never seen to start or finish on time.

I always thought this was some kind of ploy by the networks to stop you switching channels at the end of a show.

Turns out that may not be the case at all.

According to the regulatory authority, networks are allowed to air a maximum of 13 minutes of advertising per hour during the evening.

I think you’d have to agree that’s more than enough ads.

Yet our TV networks are blatantly flouting these restrictions.

According to a survey conducted by the Herald Sun, networks often cram in as much as 19 minutes of advertising during an hour show.

19 minutes!

No wonder the shows don’t start or finish on time.

And no wonder so many people say they hate advertising.

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