Nobel Prize for denim?
Far be it from me to question the work of the mighty Wieden & Kennedy but WTF!?
What on earth has Levis got to do with gender equality or the Nobel Prize?
Bugger all if you ask me.
Back in the 60's and 70's Levis was definitely a part of the counter culture. Hell it was practically a uniform for longhairs and bra-burners everywhere.
But where is Levis in 2009?
Of course I could be completely wrong. And research labs across the world may well be populated by women wearing Levis.
But somehow I doubt it.
Click on pic to enlarge.