Thinking inside the box
Fledgling Canadian agency Zulu Alpha Kilo found an interesting way to get their name out there while also demonstrating their creative abilities.
They put themselves in a white box.
Not just any white box mind you. There's was the size of a small bedroom and it was placed in a prominent public square in Toronto.
Posters across the town raised awareness. Driving people to the white box to submit their questions and problems to the agency staff within.
Reminds me a bit of the Yahoo Big Chair in Sydney a few years back. Although I think it takes that idea a step further.
Certainly beats most agency self promos I've seen. Click here to see some of the questions submitted and a couple of nice videos.