Thursday, September 24, 2009

Thinking inside the box

Fledgling Canadian agency Zulu Alpha Kilo found an interesting way to get their name out there while also demonstrating their creative abilities.

They put themselves in a white box.

Not just any white box mind you. There's was the size of a small bedroom and it was placed in a prominent public square in Toronto.

Posters across the town raised awareness. Driving people to the white box to submit their questions and problems to the agency staff within.

Reminds me a bit of the Yahoo Big Chair in Sydney a few years back. Although I think it takes that idea a step further.

Certainly beats most agency self promos I've seen. Click here to see some of the questions submitted and a couple of nice videos.

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