A film about Heroine
Never thought I'd see the day where the launch of a typeface necessitated a promotional film. Kinda cool though. Don't you think?
More info on Heroine here.
Labels: heroine, typography, video
The weird and wonderful world of brands and communication
Labels: heroine, typography, video
3 Comments:
Shades of Manhattan don't you think? The movie that is!
Shame about the typeface though. Feels very cheap. Lovely idea however.
I'd like to see type foundries getting even more creative now and having the typefaces as signage, fake ads, taxi side graphics etc. Now THAT'd kick ass!
God knows they charge enough for commercial licenses they could get some pretty hot directors involved.
Nice film... Shame about the typeface!
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