Tuesday, August 25, 2009

Twitter spam?


Spam is starting to become a real problem on Twitter.

So many brands have jumped onboard and set up automated replies to tweets that contain references to the brand.

I find this highly annoying. I suspect I'm not alone in this.

Today's piece of Twitter spam is particularly weird.

I posted that I was culling a few live tracks by the Rolling Stones from my iTunes.

Moments later I had a reply from someone purporting to be a Stones fan.

Like most people sucked in by spam I clicked on a link.

My clever Macbook told me it wasn't such a good idea to have clicked on the link.

As you can see from the pic above I wasn't the only person to get this piece of spam.

Which as I said before is becoming a real problem. But what can we do about it?

And more importantly what are Twitter doing about it?

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4 Comments:

Anonymous Wongie said...

Oh Stan! *SIGH*

Twitter is the latest buzzword for marketers but hardly any of them seem to understand it. They handball it to PR's and Digital Agencies who seem not to understand it either.

The PR's approach it as though it is manageable in the way of sending press releases to journos, the others seem to think it is handled by automating responses.

Both routes destroy the clients credibility online, which is very difficult to undo.

Social Media is ALL ABOUT TRANSPARENCY AND CONVERSATION PEOPLE. Please excuse my shouting.
It is not a one sided stream of advertising material.

I am very frustrated by the attitudes of those who think this is a medium that can be wrangled to make consumers do as they're told. Twitter is people powered information exchange and discussion. It is blazing a trail because because it's fueled by word of mouth, by opinion, not advertising messages.

Spamming on Twitter is no different to spam email. The sooner clients comprehend this and realise that the best way to work with the medium is to give up trying to control it, the better their results wil be. Engage in conversations, respond to tweets, discuss: that's Twitter.

As for Twitter spam reporting, subscribe to @spam and report the spammers via DM. Offenders will be closed down quickly.

3:05 pm  
Blogger Al said...

Twitter started out good but now there is just too much spam going on. Even little key words result in spam messages.

Carmen Sandiego results in spam, if you swear something tells you not to swear and if someone commends you it RT's that as well..

Twitter really need to put a stop to it before everyone is sick of the spamming and stops using it.

4:10 pm  
Anonymous mu said...

"Social Media is ALL ABOUT TRANSPARENCY AND CONVERSATION PEOPLE. Please excuse my shouting."

Thankfully, companies that understand this flatly outperform the rest — so far.

From what I've observed, Twitter is keeping pace with spam.

1:34 am  
Blogger marlowe diego said...

(re: "Social Media is ALL ABOUT TRANSPARENCY AND CONVERSATION PEOPLE. Please excuse my shouting."

Thankfully, companies that understand this flatly outperform the rest — so far.

From what I've observed, Twitter is keeping pace with spam.)

yes yes yes. absolutely. about transparency and conversation. that is what makes branding/marketing/advertising through social media so revolutionary. it is horizontal not vertical.

unfortunately, that is a paradigmatic shift that is just too great for many of the people that have been doing such a great job with the global economy for the past 30 years.

as you say, those that get it seem to be winning. i believe that will continue to be the case.

btw: great blog. interesting posts and good simple commentary. thanks!

marlowe
freelancing revolutionary in boulder, co

10:45 am  

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