The weird and wonderful world of brands and communication
Labels: bonds, tvc
posted by Stanley Johnson at 2:37 PM
I wasn't sure they could improve on the last campaign.Happily, I was wrong.
Oops! Forgot to mention the ad is by the Campaign Palace in Sydney.
I was wondering who made it. I love it. Everytime I hear the track come on I stop to watch!I am also loving the Boxer ad they have out at the mo. Makes me chuckle everytime the old three laugh at the young three. Classic!
Forgive the Northern Hemisphere ignorance, but who/what are Bonds? Do they sell hot ladies on roller-skates? And if so, why on earth wouldn't you want one? (PS Great track.)
@AdLand Suit: Bonds make underwear. And great ads that celebrate their product.
I love the song. I like the idea behind the ad. But I don't like the directors treatment. It's not nearly as good as their last ones.
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