in this instance, i would guess that it wasn't the media buyer; he/she would have book X amount of impressions over a period of time. THe reason for what you saw would have either been an added value placement, given on the back of the purchase or that the site did not deliver the amount of impressions it was supposed to or the media owner doesn't have a new creative from the next placement yet to fill the slot. Either way I doubt it was the media buyer, unless he/she was extremely stupid!
oh and im not a media buyer, so its not like im trying to back up my own!!! great score on the cricket tho
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in this instance, i would guess that it wasn't the media buyer; he/she would have book X amount of impressions over a period of time. THe reason for what you saw would have either been an added value placement, given on the back of the purchase or that the site did not deliver the amount of impressions it was supposed to or the media owner doesn't have a new creative from the next placement yet to fill the slot. Either way I doubt it was the media buyer, unless he/she was extremely stupid!
oh and im not a media buyer, so its not like im trying to back up my own!!! great score on the cricket tho
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