Random idea of the week

This has to be one of the most random iPhone apps I've seen.

It's for Bell - a European meat & smallgoods company.

It lets you BBQ a Bratwurst in real time.

Why?

Who knows! Sure looks like fun though.

Best bit is that if you blow into the iPhone mic it makes the embers glow.

Like I said it's totally random. But fun none the less.