Friday, August 28, 2009

Best job but not best ad

The Queensland Tourism Best job in the world campaign is one of the most talked about ideas of the last year.

It was created by Cummins in Brisbane.

Recently it was announced that the account had been put out for pitch and that Cummins had not retained the business.

The winners of the pitch created this ad - Make of it what you will.

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Anonymous mu said...

It repels me, but whenever that happens, I fear the advertisers may have in fact reached their intended demographic.

4:28 AM  
Blogger Daniel Oyston said...

I know we shouldn’t listen to the great unwashed but 95% of the comments on about he ad were favorable. Besides, are Australians really the target audience for this ad?

And while I am on it, what is all the fuss with living in Queensland? Who would want a sweaty ball bag 365 days a year?

7:58 AM  
Anonymous Anonymous said...

how did they loose the client so soon after the success of best job?

12:14 PM  
Anonymous lauren said...

i wonder where they were REALLY swimming.. considering that for most of the year, most of queensland's waters are inhabited primarily with box jellyfish, crocodiles and irukandji stingers.

as much as i hate it, i always admire people who still try to bring the jingle back to a viable and valuable advertising tool. :)

7:34 PM  
Blogger Stef said...

i just lost 31 precious seconds of my life for that?

7:09 PM  

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