The weird and wonderful world of brands and communication
Labels: bambi, fashion, print, stella mccartney
posted by Stan Lee at 1:08 am
I would suggest Stella's got herself some kind of whacked out licensing deal with Disney...if you remember Stella McCartney for Adidas? Stella McCartney for Target? She's got prior form. Powerpuff Girls did a high end licensing deal about 5 years ago - Miller Harris candles in Liberty , & a few other products and then dropped a load of branded t-shirts in Top Shop. Young women fell for it hook, line, sinker. (I was one of them...Powerpuff Girls? What was I thinking?)
Powerpuff Girls were cool Kirsten. My kids loved that show 10 years ago.
Well, Terry Richardson shot Kermit the frog for Supreme skate / urban wear and it was awesome. The thing about fashion advertising is that it shouldn't ever make sense. If it did, it would automatically lose it's sense of style. I know that sounds weird, but it's rather true. Look to the classic Diesel ads of the 90's, look to FCUK. Attitude is the watchword more so than an honest reflection of your target market and your product offering.Personally I think Stella has a bit of a shoddy job of it, but put this in the hands of a Nick Knight and an Alexander McQueen and it could well have been incredible. The concept itself doesn't suck in terms of the fashion world... but the execution is a little cheap really.
I don't mind it. In fact, I quite like it. Maybe it's because I'm a girl. Maybe because it's different to other fashion ads.Maybe it's because it doesn't just show a bored looking model adopting an edgy pose. Instead it shows a bored looking model adopting an edgy pose AND Bambi. And Thumper. And I like that. The bit I find really strange though is the live (or, perhaps, stuffed) fox. And I agree with Mike that the execution is pretty shit. But I still like it. xxx kate
who killed bambi?
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