The weird and wonderful world of brands and communication
Saturday, July 04, 2009
Sick or sad?
Negative residual was one of the things Marcus Tarrant used to always bang on about all those years ago when I went to Copyschool. I don't think the people responsible for this ad ever got that lecture.
1 Comments:
sick'n'sad )... If you address to the lowest common denominator in an ad it means you are targeting your least able customers (retards)
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