Lies and damned lies

We all know that bottled water is becoming a bit of a problem.

I just don't think this campaign is the right way to tackle it.

That headline is just ridiculous. Don't you think?

The copy reads as follows:

*If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com

I don't know about you, but I just think there has to be a better way to raise awareness of bottled water issues than this.

Anyone got any ideas?