Lies and damned lies
We all know that bottled water is becoming a bit of a problem.
I just don't think this campaign is the right way to tackle it.
That headline is just ridiculous. Don't you think?
The copy reads as follows:
*If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com
I don't know about you, but I just think there has to be a better way to raise awareness of bottled water issues than this.
Anyone got any ideas?