Straight in the bin

I wrote last week about the launch of a new kind of agency.

Although I am not a fan of their corporate writing style I am interested in what they have to say. So I subscribed to their e-newsletter.

The first issue arrived in my inbox today. I deleted it without even opening it.

Not because I didn't want to read it. But because I thought it was spam.

Take a look at the pic above. Would you have opened an email from someone called FRANk?