Is it just me or are Wonderbra ads in need of a bit of a lift?
This one's by Publicis Conseil in France.
Sure it's funny. Well kinda.
But it's a hell of a long way from the standard set by the original Eva Herzigova poster all those years ago.
Labels: outdoor, wonderbra
8 Comments:
Hmm, I dunno I like it. Took half a second to click, which is perhaps why I liked it.
Not sure if I'm a fan of your pun work Stan!
Might have to nominate myself for pun of the week!
Stan,
Sorry for leaving this message in your comment section, but...
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Stan,
Sorry for leaving this message in your comment section, but...
I really love spamming your page.
Kind regards,
Zac Martin
Important Position
Stan sorry for leaving this in your comments section but I am too loazy to look up your email address and send a personla message ... but, I still don't get the ad :(
I feel really dumb because even Zac got it!
Honestly Stan, I think they've been drooping for a long time.
The Wonderbra ads which get awarded at cannes (unmatched shoes, stand behind a different line when catching a train etc.) I believe have a very poor appreciation of what makes a woman buy sexy underwear.
I'm pretty sure the frat boy 'chuckle chuckle now you got big boobies' attitude prevalent in pretty much every execution I've seen in award shows is not going to make your average woman feel sexy, nor drive them to cash registers which is the goal of advertising after all.
The Eva Hertzigorova ads essentially did say they would enhance your bustline, but they did it with CLASS, elegance and a wry sense of humour, which is what has elevated them so far above the also-rans. Well, that's in my humble opinion anyway.
I certainly wouldn't have given them as many gongs. ;-)
original & culturally relevant.
showing tits is 90's.
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