The collapse of a road in Sydney last week due to a water pipe leakage was a major news story.
A perfect opportunity for a topical ad.
Congrats to the agency behind this one for insurance company AAMI.
I think it may have been Ogilvy. But I'm not sure.
Suffice to say it appeared within 48 hours of the story breaking.
The 'Lucky you're with AAMI' tagline has been around for ages. Never has it been more appropriate.