Car for animals?

Hot on the heels of yesterday's Subaru ad comes this campaign for the Fiat 500.

It's by an agency called Marcel in Paris.

Click on the pics to enlarge and I'm sure you'll agree that the ads have been beautifully photographed.

But is this really the best way to promote the car with the lowest CO2 emission in Europe?

I don't think so.

But then again they really are kinda random. Which I like.