Saturday, May 02, 2009

Typographic subversion

Most days I make my way through the Centreway Arcade to pick up lunch from one of the many little cafes.

It's a strange arcade to be honest. Very much a product of the 80's.

If you look up as you walk through you'll see an interesting piece of decoration using random letters.

At least that's what I thought.

Today's Age newspaper has an interview with Stephen Banham from the typographic studio Letterbox.

In it he mentions the Centreway type decoration and reveals the hidden message with the jumble of letters.

Acccording to Banham if you put the letters together you get the following:

We live in a society that sets an inordinate value on consumer goods and services.

Pretty cheeky huh?

Take a look next time you're in the City.

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