Sunday, May 10, 2009

The taste of summer


If there's one thing the folks at Coca Cola know how to do it's play around with their branding elements.

Of course each and every Coke can carries plenty of copyright info. But the people who market the brand are given licence to have fun with it.

This clever new can design from the US is a great case in point.

It captures one of the great summer experiences and puts Coke right at the heart of it.

And it does it with a logo. Actually 3 logos to be precise. Each of them butted up against each other.

You'd hardly ever see other big brands doing this.

Why?

Because so called brand custodians would be too busy flicking through their brand manuals and style guides to check the clearance tolerances around their logo.

So a huge Fonzie thumbs up from me to the folks from Coca Cola for allowing their creative people to be creative.

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