Sad or bad?
This banner ad for Sydney agency The Furnace was on an advertising website I was looking at today.
I quite like the idea of making sad brands smile. I really do.
But this is an incredibly dull ad.
My biggest problem with it is the call to action - Call us.
Take a close look at the ad and you'll see there's no phone number to call.
That oversight made me smile. A lot.
Not sure it would help a sad brand though.