The weird and wonderful world of brands and communication
Labels: mobile, sms
posted by Stan Lee at 4:57 pm
stan, as much as i love you, that kind of news isn't shocking anymore. it's like saying that there are more words spoken each day than people on the planet. WOW!! imagine that each of us communicates! with each other! WOW!!sorry - that was a little too sarcastic. but what i'm getting at is that mobile tech has now been around for 20 years. SMS for, what, 10? to me, it's pretty easy to see how, say, a third of the planet sends just 3 messages a day:1. hey, what's up2. nommuch, at work1. yeah, me too.. wanna grab a drink after?2. nah, hangin' with GF/BF.1. no worries2. laterssee? not that surprising. definitely not mania.
Point taken Lauren, but consider this:20 years ago none of those inane sms conversations would have taken place.Let's take the example you gave. At, say, 20c a txt, that's $1.20 for the conversation.20 years ago that would either have been a 20c phone call. Or no call at all, given the trivial nature of the conversation.So, as you can imagine, the more we 'chat' the more money we spend. Money we wouldn't have spent 20 years ago.Multiply that by all the people in the world and that's a lot of profit for telcos.
When it says the number of sms sent and received out number the worlds population… does that mean if I send a message to you, and you receive that message, does that count as two messages or just one message that was sent AND received. That being the case are there people out there sending sms's that are never received, or receiving messages that were never sent?
stan, you're right about the profit for telcos. a while ago there was a post - in fact, maybe even on this blog - that the revenue from SMS for some telcos was larger several small country's GDP. or maybe i'm makin' that up.
I loved that little presentation.Also, it was made a couple years ago wasn't it? I don't remember, but without the iphone and with youth culture just starting to latch on to sidekicks etc...the sms might seem more impacting.But as lauren said...I might just be makin' it up.(p.s. love the blog, love the monday morning whips)
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