Tuesday, May 19, 2009

Is advertising creative?


Fast Company has just released its list of the 100 most creative people in business.

There are some very well known names on the list.

Sitting on top at No.1 is Jonathan Ive the designer behind the iPod, iPhone and iMac.

Other people on the list include Stella McCartney, Damien Hirst, Brian Eno and JJ Abrams.

What surprised me was how few advertising people were amongst the 100 most creative people.

The legendary Lee Clow of TBWA is there at No.32.

But there's no sign of David Droga, John Hegarty or Bob Isherwood.

Is this because the ad business is no longer a hotbed of creativity?

Or could it be that what these big name creatives do is not on a par with the thinking of the likes of Eno, Hirst or JJ Abrams?

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