Absolutely love this ad. Reckon it's the best Aussie TVC I've seen in ages.
Yet it doesn't even have an idea in it.
What it does have though is Sarah Murdoch channeling the spirit of Betty Draper from Madmen.
Not to mention art direction and cinematography strongly reminiscent of Sofia Coppola's Marie Antoinette.
As well as the early 80's rythmic mayhem of Bow Wow Wow on the soundtrack.