Does this idea suck?

I really rate this idea by JWT Hong Kong.

Incredibly simple.

And pretty hard to miss its message.

But what exactly is its message?

Pollution is closer than you think says the headline.

No shit Sherlock!

Remember this drink lid idea is from Hong Kong.

I don't know if you've been there. But it has a serious pollution problem.

And as much as I love this idea I can't see it having any effect whatsoever on the Hong Kong pollution problem.

What a waste of a great idea.