Does this idea suck?
I really rate this idea by JWT Hong Kong.
Incredibly simple.
And pretty hard to miss its message.
But what exactly is its message?
Pollution is closer than you think says the headline.
No shit Sherlock!
Remember this drink lid idea is from Hong Kong.
I don't know if you've been there. But it has a serious pollution problem.
And as much as I love this idea I can't see it having any effect whatsoever on the Hong Kong pollution problem.
What a waste of a great idea.
posted by Stan Lee at 8:29 am
3 Comments:
I disagree and think there is more to this idea.
The simple visual concept puts pollution literally in the publics' face. It is true smog covers Hong Kong like a blanket which is hard to ignore for a visitor but you would be surprised how easy it is to forget if you live there. Therefore this idea reminds people that the pollution around them is impossible to avoid and has a direct correlation with their health.
However the copy does lack punch, and a call to action may have been better suited.
My point exactly anon.
Love the idea.
But it's just not working hard enough.
it would be better if the ad was pointing towards some kind of solution (to pollution)instead of just stating the the obvious. superficial gimmick.
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