What's that up in the sky?

In the early days of this blog I often used to write about urban spam.

You know the kind of thing - ambient stunts and other dodgy 'strictly for award entry' type stuff.

Well today I learned about another utterly unnecessary advertising medium.

The Flogo.

Actually that's Flogo with a small TM above the name.

With Flogos you can create a bloody huge logo or message out of soapy bubbles that floats in the sky like skywriting.

Why? You're probably thinking.

I have no idea. No idea at all.