The weird and wonderful world of brands and communication
Labels: apple, blackberry, guava
posted by Stan Lee at 8:16 am
Stan, love it.Simple message, great look and feel with out that 'clunkiness' that seems to have always come bundled in with the blackberry brand.
Fantastic ad - cheers for posting it.It makes a simple message while standing out and being slightly provocative.
They kind of have "released" it though, haven't they, under the guise of "we could never run this, but check it out". It's a pretty clever premise (and probably not something that could be done again as successfully). The ad itself isn't really that great (feels a bit like a more aggressive "I'm a PC" to me)
Agree with you John and it does have a "Mac vs. PC" feel. That said, it's highly effective.
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