Wednesday, March 04, 2009

Take that Apple



There is absolutely no way that Blackberry would ever run an ad like this. Which is a shame, because it is simple, interesting and very single minded. Props to Guava NYC who were the team behind it.

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4 Comments:

Blogger nextbrett said...

Stan, love it.
Simple message, great look and feel with out that 'clunkiness' that seems to have always come bundled in with the blackberry brand.

9:20 am  
Anonymous Michael Halligan said...

Fantastic ad - cheers for posting it.

It makes a simple message while standing out and being slightly provocative.

2:08 pm  
Anonymous John said...

They kind of have "released" it though, haven't they, under the guise of "we could never run this, but check it out".

It's a pretty clever premise (and probably not something that could be done again as successfully). The ad itself isn't really that great (feels a bit like a more aggressive "I'm a PC" to me)

12:24 pm  
Anonymous Kate Thompson said...

Agree with you John and it does have a "Mac vs. PC" feel. That said, it's highly effective.

11:43 am  

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