Ready to go shopping kids?

Because of my involvment with and mentoring of young creatives, I thought I'd ask a favour of my younger readers - what do you think of this hard hitting quote?

"For Generation Y the crisis has hit harder than September 11. This is the first financial trauma of their lives, and they have been led to believe that access to capital and spending is limitless. Many of them are just completely over their heads. They have no idea of budgeting."

That quote is taken from a Wharton study on the shopper of tomorrow. It's a very interesting study. You can read more about it here.