Must try harder

Younger visitors to Brand DNA are sure to be aware of the Monday Morning Whip that I write each week for Junior.

One of the topics I try to ram home is the realisation that getting a job in adland requires more than just a good folio.

I took the picture above yesterday.

Every single one of those folios belongs to a talented young creative person trying to get a foot in the door at an agency.

Do I need to say more?