It ain't getting any easier

I was chatting with a young art director today who told me that their agency was going onto a 4 day week.

If you want my opinion, I think that's a good idea.

Sure everyone has to take a pay cut, but that's surely better for team spirit and moral than sacking people who are doing a perfectly good job?

When I got home I told my wife about it. She told me that a friend of hers had also gone onto a 4 day week.

Then in the B&T newsletter today I read that Ogilvy in Sydney had introduced a 9 day fortnight.

Advertising has never been an easy industry to crack.

And whether you're an aspiring creative or someone with plenty of experience this year may well be the toughest ever.

I'd really love to hear how you see this year panning out.