A very sweet idea
Love this idea from Y&R Bangkok.
Product samples were handed out to kids by Colgate people.
These weren't just any old product samples though.
They gave out ice lollies and fairy floss which revealed a dental care message once consumed.
Great way to get through to the kids and get them brushing their teeth.
posted by Stan Lee at 6:02 pm
4 Comments:
Deception marketing at its finest!
Deception marketing using its powers for good for a change. ;-)
Wow, what a fabulous idea. I don't think it's deceptive as much as it is cheeky. The reality is, nothing in life comes for free.
Great! Now I feel like some chocolate.
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