Turning social into broadcast

I've been thinking about writing something about the gurus who are turning Twitter from a social media into a broadcast one for quite some time.

But I held off because I didn't want DNA to become overly Twitter centric.

Luckily Kevin Rothermel has done the job for me. Here's a snippet of what he had to say:

"They collect followers on Twitter as proof of how brilliant they are at social media marketing, without realising the irony that they are just turning their Twitter feed into a broadcast medium that reaches more people than they could possibly hope to have a 'relationship' with."

For more by Kevin click here.