Updated advice?
Great to see this popular book on putting a book together has been updated for the 21st century.
Although why it's still focused on 'the book' is anybody's guess.
In the digital age there should be a so much more to a folio than just ads in a book.
Labels: advertising, advice, design, folio, junior
posted by Stan Lee at 7:32 pm
2 Comments:
Damn straight there should be. We've got an interview in the works that should tackle this question head on.. Expect it in the coming weeks.
I totally agree with you.
I'm blogging the tips i get from my 'gotta get a planner oportunity in advertising' pursuit and one of the topics i stepped into was that you can do tons of different things to be your folio rather than a book.
There are many ways you can show how you think, who you are and why you are a 'must have' to a team.
And that's what is really important in an industry where what you can do is far more important than what you already did.
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