Anti social media
Last week I went to a conference call The Digital Tipping Point.
I learnt about the conference on Twitter. Clicked on the link in a tweet and signed up.
Can't complain, because the conference was free, but...
Billed as 'The future of branding and social media' I expected it to be about that very topic. It wasn't.
The first couple of presenters focussed mainly on advertising and advertising units.
They showed vox pop videos of idiots talking about how much they loved the ads that appeared on their Facebook. Ads like these.
So I decided to share my displeasure with my friends and followers on Twitter.
Minutes later I recieved a tweet from one of the conference speakers asking me where I was!
When she got up to speak she acknowledged me by name and stated that she wouldn't be talking about advertising.
Had I inadvertantly invented virtual heckling?
Probably not, but I did prove my theory that social media has to feature voices of dissent as well as support.
Labels: digital, facebook, social media, twitter
posted by Stan Lee at 12:01 am
6 Comments:
I went to the one here in Sydney, and I echo your points about the first speaker with a bunch of green screened puppets talking about how much they like ads, and felt they were targeted. Sure, normal kids describe ads as targeted. Marketers and advertisers use that word.
Not virtual heckling -- simply a public communication channel that allows for real time feedback.
Presenters will need to move just as quickly.
I have been at a couple of conferences where the Twitter "back channel" was more vibrant than the presentation itself.
Interestingly where this was not acknowledged, the whole conference floor bubbled over in dissent. Seems like Twitter is changing the face of conferences too.
as much as i love twitter, and enjoy its role as a facilitator for (dare i say it) conversation, i do get a little disappointed that the only dissent is through twitter.
stan, i'm sure you would have voiced your dissent anyway, but i worry that conflict, conjecture, discussion continues to only happen behind the firewall of a tweet feed and hash tag. i hope it helps change behaviour and gives people the confidence to really dissent, vocally, publically, physically and doesn't just provide a mask - which is helpful, ultimately, to no-one.
You make a very good point Lauren. Something to think about for sure.
Stan, you might find this interesting:
http://iconiq.com/2009/02/22/twitters-ceo-is-not-awesome/
Hi
I read this post two times.
I like it so much, please try to keep posting.
Let me introduce other material that may be good for our community
london social media agency
Post a Comment
<< Home