Anti social media

Last week I went to a conference call The Digital Tipping Point.

I learnt about the conference on Twitter. Clicked on the link in a tweet and signed up.

Can't complain, because the conference was free, but...

Billed as 'The future of branding and social media' I expected it to be about that very topic. It wasn't.

The first couple of presenters focussed mainly on advertising and advertising units.

They showed vox pop videos of idiots talking about how much they loved the ads that appeared on their Facebook. Ads like these.

So I decided to share my displeasure with my friends and followers on Twitter.

Minutes later I recieved a tweet from one of the conference speakers asking me where I was!

When she got up to speak she acknowledged me by name and stated that she wouldn't be talking about advertising.

Had I inadvertantly invented virtual heckling?

Probably not, but I did prove my theory that social media has to feature voices of dissent as well as support.