A puzzling press ad
It's hard to appreciate this ad when it's the size of half a post it note.
So double click on it and then try to picture it as a full page in your morning paper.
Don't know 'bout you, but I kinda like it.
Makes a change from all those confronting ads the Transport Accident Commission usually run.
Big Fonzie thumbs up to the team at Grey here in Melbourne.
Labels: advertising, Grey, print, TAC
posted by Stan Lee at 5:41 PM
9 Comments:
...you have drug buses?
awesome.
P.S: Is it unsolvable, or am I just thick? As far as I can see the only way round is to skirt the bike...
Yes Jam. Drug and booze buses.
Cool ad. Who doesn't like puzzles?
Sorry for leaving this here, but I think you'll like this TMobile spot Stan. It's a creative idea, strategy.
http://tinyurl.com/8t82j6
You guys have way cooler police cars in Australia than anywhere in the U.S.
Thanx for the link Jeffry. Much appreciated.
If anything the T Mobile ad shows the pass-it-on power of a good idea.
I've recieved it by email several times over the last week or so, from both friends and colleagues.
It also shows, I think, how brands need to go beyond trying to sell you stuff in these tough times to actually getting you to want to spend time with them.
Which is what brands and branding are surely all about?
@Jam, I think that is kinda the point that it is unsolveable. In other words “don’t do it because we’ll get you!”
re T-mob...
I hate it when an art form (flashmobs in this case) becomes commercialized, now any real flashmobs have no value
I like the ad. The ad actually engages, it speaks in a language that appeals to males (puzzles) who engage in more risk taking behaviour than females, and it gets a product message across - i.e. we have loads of ways of catching you.
However, it is so tactical and so out of place with their 'shock and fear' campaign that I fear the only people who will see it are people on your blog, and creatives at award shows.
Well done - now how about applying these principles on a larger scale.
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