Missed opportunity

The headline in this poster is interesting I think. Just enough intrigue to get you thinking.

But is it strong enough to stop you in your tracks? I don't think it is.

I also don't think it needs to be underlined. And as for the exclamation mark!

You're probably sitting there reading this wondering why this poster even warrants an appearance on Brand DNA.

Here's why:


The body copy invited people to take a photo of themselves and MMS it to a number on the poster.

Minutes later they were sent a pic of how they would look at 70.

Hence the grey hair headline.

This is a very interesting idea I think.

But I can't help wondering if the agency people got so excited about the photo ageing idea that they forgot to give the advertising the thinking it deserved.