The weird and wonderful world of brands and communication
posted by Stan Lee at 3:13 pm
Hate the way agencies always happen to have someone 'in shot' when they photograph their ambient work. How convenient!
Now this is clever advertising. Makes me love them because they have a sense of humor and unique approach. AND...functional.mmmm. I am hungry. Need a kit-kat. See? it works!
This type of advertising is pretty common in Dubai, although not often done as well as this.It worked well, mainly because it was so hot that for three months of the year nobody would be stupid enough to be outdoors and sitting on the benches, getting in the way of the ads.Some other examples of great bench executions here: http://www.coloribus.com/paedia/search/?q=Best+use+of+street+benches+in+advertising&x=21&y=18 Cheers,Tim
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