Have a decent break
If you're looking to take a break where better to take it than this KitKat bench.
Could be they're creating a whole new ad medium with this - Benchvertising.
posted by Stan Lee at 3:13 pm
Tuesday, December 23, 2008
If you're looking to take a break where better to take it than this KitKat bench.
Could be they're creating a whole new ad medium with this - Benchvertising.
3 Comments:
Hate the way agencies always happen to have someone 'in shot' when they photograph their ambient work. How convenient!
Now this is clever advertising. Makes me love them because they have a sense of humor and unique approach. AND...functional.
mmmm. I am hungry. Need a kit-kat. See? it works!
This type of advertising is pretty common in Dubai, although not often done as well as this.
It worked well, mainly because it was so hot that for three months of the year nobody would be stupid enough to be outdoors and sitting on the benches, getting in the way of the ads.
Some other examples of great bench executions here: http://www.coloribus.com/paedia/search/?q=Best+use+of+street+benches+in+advertising&x=21&y=18
Cheers,
Tim
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