Building an organic nation brand

New Zealand has been doing a great job building an organic brand for itself. Organic Kiwi produce is all over Melbourne these days.

Be interesting to see if the new goverment over there capitalises on this great export opportunity.

In fact I'd love to get David MacGregor's thoughts on this.

One of the first of the Kiwi organic brands to make it to Oz was the fruit juice company Phoenix.

I kinda like the clumsy language and all over the place design of their new delivery truck.

What do you think?

Thanx to Nev for the pic.