Zuckerberg's Law

Speaking at a conference last week Facebook founder Mark Zuckerberg had this to say:
"I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.
That means that people are using Facebook, and the applications and the ecosystem, more and more."
New York Times columnist Saul Hansell has dubbed this Zuckerberg's Law.
My question is will this doubling of information sharing continue infinitely?
Surely tough economic times will see people being a little more selective with what they post to Facebook to make themselves seem more serious and hence more employable.
But then again maybe not.



6 Comments:
thankfully there's the physical concept of reciprocity, which i think russell d called peak attention. i reckon facebook will hit a novelty peak, by which stage most people will have uploaded us much as they're going to - it becomes vernacular (like google has) and then its growth is slow and steady. which is when zuckerbaby freaks out and starts shagging hot young things in the vain hope that he's still considered innovative and interesting. that's lauren's law...
Stan, that's a big assumption to make that the more you put up on Facebook the less serious you appear! And even more so to say this makes you less employable!
Stan and Zac, I got to agree with both of you. One hand we will post more and more information every year on our profiles as we grow accustomed to sharing certain content on a regular basis (photos, wall posts, twit feature). Yet we will be selective by progressively learning where to set the line between our public and private life.
Or maybe people will post more and more on facebook etc as they spend more time at home.
Kinda like how chocolate sales increase during times like this as people cut back and spend more nights at home in front of the t.v. with a block of chocolate.
Lauren's Law. Now there's a concept. Sure to have people seeing red!
Zac I knew you would take the bait. I couldn't care less what people post about themselves on the web. It's your life to do with what you wish. My point was more about the impact of an extremely tight job market on a generation unused to high unemployment.
Morgan & Daniel, you both make very good points, especially the line between public and private and nights at home with chockies.
Thanx for the debate everyone.
I think posting more information on Facebook will only grow if they are able to keep their users loyal though the years. I'd like to believe that power users will opt to create social networks of their own (using online tools that allows them to make one) and put more high-value content there.
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