Whatever happened to....
When I started this blog a couple of years ago Second Life was much talked about in the blogosphere.
Hardly a day went by without me visiting a blog that had a post about it.
Mentions of the virtual world hit really a peak with the launch of Joseph Jaffe's agency Crayon.
Not long after both Sixty Minutes and the ABC's Four Corners produced stories on Second Life.
Then it disappeared.
Or did it?
I'm pretty sure it's still thriving, but it's very rare to see it mentioned in the media these days.
In fact I can't remember the last time I read the words Second Life.
Which makes me kinda happy to be honest as I was well and truly over the hype.
I suspect that many hardcore Second Lifers were sick of the hype too.
And that they're now happily going about their virtual business in peace.
posted by Stan Lee at 5:23 pm
3 Comments:
I hope Facebook goes the same way. Biggest waste of agency time since lunch was killed by Paul Keating in 1985.
And yes, I am that old.
I'm that old too! Sadly I've spent most of my career trying to bring the 80's back to advertising. No luck thus far.
Second Life is a great "idea" but in reality it takes too long to set up and get going, it's too taxing on most people's computers (to get away with at work especially), and unless you devote an extraordinary amount of time you'll find it useless and boring.
We just don't have the time and patience anymore and that's why it'll pave the way for future virtual communities but it wont be THE ONE.
Post a Comment
<< Home