Reverse product placement
The Baz Luhrmann campaign for Tourism Australia has been generating plenty of discussion.
What I find interesting about the ads is the way they're tied into Lurhmann's soon to be released film Australia.
It's almost product placement in reverse.
Rather than squeezing a product into a film, Luhrmann has used his film as the basis for an ad campaign.
Innovative. That's for sure.
Unless the movie tanks of course.
Although given his box office track record I doubt that it will.
Of course when it comes to product placement I prefer the ironic up front honesty of Wayne & Garth.
Apologies for the elongated pic in the video.