How many doctors?
When you make a claim as big as the one in this classic ad you expect there to be a disclaimer.
So it's hardly surprising that there's an asterisk in the headline.
What is surprising is the position of the asterisk.
Take a closer look. See what I'm talking about?
There seems to be no problem at all saying, "Physicians say Luckies are less irratating."
But if you get the number of physicians wrong - who knows what could happen.