Game changer
Following up from the fantastic product demo I posted last week, here's the new iPhone ad from TBWA California.
It has none of the charm of the other ad.
Nor is it a particularly clever product demo.
But then when you're advertising what is quite literally a game changing product, I guess you can afford to let the wonders of the product just speak for themselves.
Here's a link to the other ad. Which one do you prefer?
posted by Stan Lee at 9:47 am
2 Comments:
I think you need to look at this with a different perspective. Imagine the hardened sports fan who can't live without the latest scores. That's a demographic missed by the original 'techy' crowd that swept up the first round of iPhones.
Your are absolutely correct Douglas.
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