Social media just happens

Technorati have just released their annual state of the blogosphere survey.

As usual it makes for a very interesting read.

There are close to 190 million blogs out there. If the blogosphere was a country it would be the 6th biggest in the world.

What I found particularly interesting is that social media can and will happen of its own accord.

Take a look at this table:


As you can see brands are a major discussion point on blogs.

In the words of Technorati "Brands permeate the blogosphere".

It's always difficult working with generalisations, but some of these stats are eye openers. At least they should be for agencies and marketers.

According to Technorati, "Four out of five bloggers post brand or product reviews, with 37% posting them frequently."

Click here to check out the report in full.

I'd also recommend you forward the link to any social media sceptics in your organisation.