Monday, September 22, 2008

School bus advertising


Every now and again a story comes across my desk that has me puzzled.

Today's example comes from the state of Michigan in the USA.

Ad Age reports that it is illegal for school buses in Michigan to carry advertising.

Fair enough me thinks.

However the ban only applies to the outside of the school bus.

So ads on the bus that the general public can see are a no no.

But ads inside a school bus that are targeted at a captive audience of kids are ok.

Weird.