The weird and wonderful world of brands and communication
posted by Stan Lee at 8:55 pm
I wonder who made the decision to keep this at 4.30 and not cut it down to 30 seconds.Complete and utter rubbish, as with the first one.
They're trying so hard to appear natural it comes across kinda un-natural. I like what they're trying to d, i just don't think it's working.
In the large and fancy conference room where this concept was pitched- I am sure it sounded like a great idea. "Live with average family! Comedy will ensue! Just imagine!".....but the execution is as bad as the comedy skit films I made in college. SO sad to make B.Gates look so pathetic.
Now I ain't no fancy advertising exec or nothin!- just a chick from Melbourne town...but I kinda liked it! ....Gatesy doing the 'robot'! How could you NOT love that!!! I think Jerry spent a bit to much time under a sun lamp though - he's turned orange!
My son Max, who knows about these things, said, "That's bad. And sad. They'd paid him 10 million you know."
I lasted 35 seconds, damn this Gen Y attention span
I am with you, Stan. I like what they are trying to do ... it's just not quite there yet.
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