Let's stop moving forward
I've heard more than my fair share of buzzwords and bullshit during my career in adland.
Acronyms. In jokes. Tech terms. Cliches.
I've heard them all.
The phrase that's getting me down the most at the moment though is moving forward.
This week I heard used it in a briefing. More than once!
I heard it at a client presentation yesterday.
I also heard it used in the car on the way back from the presentation.
Moving forward I no longer want hear anyone use the words moving forward.