The term emerging markets was coined in 1981 by Antoine van Agtmael.
He was trying to start a Third-World Equity Fund to invest in shares from developing countries.
However his efforts to attract money were being constantly rebuffed.
“Racking my brain, at last I came up with a term that sounded more positive and invigorating: emerging markets.
‘Third world’ suggested stagnation; ‘emerging markets’ suggested progress, uplift and dynamism.”
Great example of lateral thinking via The Economist.