Are video games violent?
A couple of years ago this X-Box ad was banned by the company that approved and paid for it.
Microsoft.
"Over my dead body," is apparently what the Microsoft marketing exec responsible said.
After gathering dust for some time it's just been posted to YouTube.
Perhaps Microsoft should have put a call in to the folks at Sony.
I'm sure Playstation would run it.
Which begs the question - Is this an X-Box ad or a category ad?
I say category. What about you?
posted by Stan Lee at 9:56 am
4 Comments:
One of my favorite ads of all time. This and the Water balloons one from the same campaign.
I don't know why they'd talk about this now, it's over 4 years old! Though at the time, it was absolutely sensational at capturing the unique XBOX Live offering, so no, I don't think it was a category ad at all.
Just like it shows, XBOX Live is 100% about jumping into an out of this world experience and playing with one to one thousand people. At the time this was released there was nothing like it.
Times have changed obviously with Sony's PS3 equivalent, but even still, it has absolutely nothing on the quality of the Live experience.
Thanx for the update Age. Changes the way i look at it now. Also makes me wonder where I've been for the last 4 years.
As an outsider to the game market, I would agree with you Stan. In fact I just blogged about category ads compared to product ads.
Will you be making an appearance at the BeerSphere?
Not being a massive gamer I'd say category ad too, but I guess then I'm not the target audience like Age.
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