Who saw this coming?

It was surely an opportunity too good to resist.
Unless of course you’re looking to alienate all those people who’ve gotten onboard the Obama bandwagon.
I kinda like this campaign myself, but I also worries me.
A lot.
Apart from the ad above here’s another of the ideas that is yet to run:
McCain goes to war over oil.
This ad is to highlight the fact that McCain doesn’t use trans fatty oils.
Funny. Clever. But perhaps a bit too clever me thinks.
As I said upfront, the McCain opportunity was just waiting for someone to do it.
I just can't help wondering how smart an idea it was to actually take the opportunity.



2 Comments:
Hmmm I cannot decide whether I am a fan or not!?!?!?! It is a good op but you are right what are you meant to do?
90% of the McCain chip market would not get this ad; nor does its second entendre work at all. That makes it a bad ad. Agency and client obviously enjoyed the wordplay too much to allow common sense to prevail.
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