What's the product?

Call me a typical copywriter, but I reckon you can't beat a classic long copy ad.

This ad by for LG by Y&R Toronto looks like one. It even reads pretty well.

But what's it for?

Double click the ad to enlarge and have a read for yourself.

I'm pretty sure you won't have the faintest idea what it's for either.

To find out click here. Be prepared to be disappointed though.