Thought for Friday
"To date, social-media marketing is usually a failed concept because brands engage in practices that are alienating to users, and do not provide useful services to them.
If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this."
Scott Goodson - Strawberryfrog
If you’re not providing content, ensure that you are providing a useful service. Social media helps people manage their social lives. It enables them to do something they are already interested in. It gives them the tools to allow for this."
Scott Goodson - Strawberryfrog
posted by Stan Lee at 9:33 am
2 Comments:
If we don't see a change in the way marketers are using this channel soon it could completely fuck things up for the marketers of tomorrow.
What I really want to see is just one really amazing campaign before the year is out.
Don't hold your breath, Zac ;)
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